Excel for Marketing Managers

Excel for Marketing Managers

150 pages | PDF | 10,3 MB

Packed with practical steps and real life Excel tips for owners and marketing professionals to use

everyday. A must for better marketing decisions! What this book tries to do is to weed through the myriad information resources and to give you the quickest and dirtiest tricks to get you out of the drudgery of analysis and into the fun and

excitement of building your business.

Research

Lead Tracking

Trade Shiws

Forcasting

Pricing

Sales Reports

New Markets

Growth Rates

Segmentation

Targeting

Positioning

Charting

Metrics

Goal Seek

Customer Satisfaction

This book outlines a process for doing this and then gives you tools and templates you can use to get the job done.

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