Advanced Accounting

Advanced Accounting, -9 Edition 
1224 pages | PDF | 11.1 MB

ADVANCED ACCOUNTING offers the most authoritative, conceptually strong, and comprehensive  coverage of advanced accounting topics of any text on the market. Completely updated to  reflect the latest FASB pronouncements, it is an excellent preparation resource for the CPA  exam. ADVANCED ACCOUNTING also provides the tools students need to pursue professional  careers in a global economy. This is the only text on the market to utilize the horizontal  approach to consolidations worksheets, the format most commonly used in the business world.

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Getting Started in Currency Trading:

Getting Started in Currency Trading: 

Winning in Today's Forex Market
 PDF | 354 pages | 4.89 Mb

Getting Started in Currency Trading is both an introduction and reference tool for beginning and intermediate foreign exchange (Forex) traders. This information-packed resource opens with a description of the Forex market and a section of clearly defined Forex terms with examples. You'll learn how to open your own trading account by following step-by-step instructions and numerous screen shots that show you what expect inside a dealer's trading platform. You'll walk through the physical process of placing and liquidating currency orders. Later chapters introduce various trading strategies and tactics in detail, along with some fundamental and technical analysis that will help you win in the exploding foreign exchange trading market.
Started in Currency Trading moves on to discuss:
-The mechanics of FOREX trading—order types as well as order execution and confirmation
-How fundamental and technical analysis can help you create successful trading strategies
-How to find a reliable FOREX broker or open an online trading account
-The psychology of trading the FOREX market
-Advance trading topics, such as rollovers, hedging, and arbitrage

Filled with in-depth insight, practical advice, and numerous screen shots that illustrate what to expect inside a dealer's trading platform, Getting Started in Currency Trading will guide you through the complexities of FOREX trading and put you on the road to success.

Michael duane Archer has been an active commodity futures and FOREX trader for over thirty years. Mike has also worked in various registered advisory capacities, notably as a CTA (Commodity Trading Advisor) and as an Investment Advisor. He is currently CEO of CommTools, Inc., a corporation focusing on nonlinear solutions to trend forecasting, with a special emphasis on cellular automata models.

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Accounting for Non-Accountants:

Accounting for Non-Accountants: 

The Fast and Easy Way to Learn the Basics
 240 Pages |PDF | 2 MB

A Quick, Compact, and Easy-to Understand Resource for Non-Accountants
Accounting for Non-Accountants is the must-have guide for all of us who have never taken an accounting class, are mystified by accounting jargon, and have no clue about balance sheets, income statements, or statements of cash flows.
Whether you own a business, plan on starting one, or just want to control your own assets, you'll find everything you need to know:
How to prepare and use financial statements
How to manage budgets
How to deal with audits and auditors
How to control cash flows
How to use accounting ratios to interpret financial statements
For entrepreneurs or anyone who needs to rush up on accounting fast, this book will have you up and running in no time.
"A definite must-have for any business owner!"
—Julie A. Aydlott, CFE, author of The Quick Guide to Small Business Budgeting
"A good choice for anyone who is finding accounting difficult to understand."
—Dr. Richard A. Samuelson, emeritus professor of accounting, San Diego State University

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The New Marketing

 The New Marketing
PDF | 230 pages | 5.11MB

The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice.
 

The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres.
 

This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. 

The book focuses on:
· How marketing must integrate the interactive environment from the outset
· How the choice of channels changes the offer as well as the customer contact
· How the marketing manager's role must change

Having worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. The New Marketing draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace.
 

Provides the marketing framework and tools to help you integrate traditional and e-marketing techniques
Shows how to adapt your marketing role to maximize the customer value and channel advantage Written by the best selling author of Marketing Plans in collaboration with the leading e-marketing expert

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From Lemons to Lemonade:

From Lemons to Lemonade: 

Squeeze Every Last Drop of Success Out of Your Mistakes
224 Pages | PDF | 1.4 MB

Learn More from Failure, Learn It Faster...and Use Those Lessons to Achieve Breakthrough Success! We all fail. And we all want to learn from our failures. But learning from failure doesn't happen automatically. It requires very specific emotional and rational skills. You can learn those skills--from this book. Drawing on leading-edge research with hundreds of failing and successful entrepreneurs, Dr. Dean A. Shepherd offers powerful strategies for managing the emotions generated by failure--so failure becomes less devastating, learning happens faster, and you grow as much as possible from the experience. Shepherd shows how to clarify why you failed, so you can walk away with insights you can actually use...how to eliminate "secondary" stresses that aggravate failure or make it more likely...how to master the self-compassion you deserve in times of trouble...and a whole lot more. Failing will never be easy or desirable. 

But this book will make it less catastrophic, and more instructive--so you can get back to success and get there fast. *Mourn your failure faster, so you can learn from it sooner Learn how to "undo" your emotional ties to failure *Grow from the experience of failure Absorb the lessons that don't fit with your preconceptions *Discover when to "pull the plug" on a failure in progress Know when to move on, so failure won't last longer or feel worse than it has to *Stay committed to excellence, no matter what Keep focused on success, even in environments where multiple failures are commonplace


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A Manager's Guide to Project Management:

A Manager's Guide to Project Management: 

Learn How to Apply Best Practices
288 Pages | PDF | 1.7 MB

"Mike Bender has applied his considerable expertise to crafting straightforward and pragmatic guidelines on making project management work for your enterprise. Now it's up to you. This is how you add value to your organization." --Kimi Hirotsu Ziemski, PMP, VP Community Relations, PMI SFBAC; author, When Opposites Collide: Leadership Beyond Gender; and contributing author, PMBOK(R) Guide, 4th Edition "Were I an executive moving my organization to take advantage of new challenges, I'd want this book to ensure I achieve the most out of my project portfolio. Michael Bender distills the essentials of project management into what executives need to know without overwhelming them. 

He treats projects as capital investments for executives to achieve greater returns in this ever challenging economic environment." --Michael F.Malinowski, PMP, IT Manager, Exelon Corporation; and author, IT Maintenance: Applied Project Management THE FIRST EXECUTIVE'S GUIDE TO DRIVING GREATER ORGANIZATIONAL VALUE THROUGH PROJECT MANAGEMENT! / Align project management with business strategy / Choose the right projects and oversee them effectively / Structure your organization to promote better project decision-making / Manage multiple projects in complex globalized environments As an executive, you know there's only one reason to start a project: to add value. Now there's a project management book that shares your perspective: a book that helps you optimize the value of projects and project management throughout your organization. 

Top project management consultant Michael Bender reveals how to make sure all your projects fully support your goals and run effectively from start to finish. Bender shows how to use balanced portfolio techniques to drive maximum value from every project, systematically reduce risk in tough-to-manage globalized environments, and improve organizational performance through strategic outsourcing. As an executive, you realize the rewards or suffer the penalty of project results. Here are the tools you need to get the results you're after--and get them consistently.


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Keeping the Books: Basic Recordkeeping and Accounting

Keeping the Books: 

Basic Recordkeeping and Accounting for the Successful Small Business 
 CHM | 210 pages | 10 mb

The premier resource for basic bookkeeping and business record management, Keeping the Books is a comprehensive, yet down to earth, treatment of one of the most important, yet often neglected, aspects of running a business. User-friendly and packed with easy-to-understand illustrations, worksheets, and forms, this popular financial reference tool is completely updated, and replete with the variety of IRS forms that entrepreneurs have to be familiar with. From updating car and transportation expenses to exploding the myths around independent contractors, the author presents everything a small company needs to know to maintain proper records.


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Cost Accounting: Traditions and Innovations

Cost Accounting: Traditions and Innovations - Study Guide / 5th Edition

| 483 pages | PDF | 20,2 MB |

For the junior/senior level course, this text takes a practical, real-world approach to cost accounting. Actual company examples help explain concepts and theory, and the managerial emphasis shows how accounting information is used for decision making.

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Financial Accounting

Financial Accounting, 3rd Edition -Student Workbook

| 538 pages | PDF | 12 MB |

This exciting introduction arms readers with a practical set of tools and the confidence they need to use those tools effectively in making business decisions. It begins with a macro view of accounting information by presenting real financial statements. The authors clearly establish how a financial statement communicates the financing, operating, and

investing activities of a business.

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Lean Accounting: Best Practices for Sustainable Integration

Lean Accounting: Best Practices for Sustainable Integration

| PDF | 352 pages | 2,5 mb |

Praise for Lean Accounting Best Practices for Sustainable Integration

Anyone involved in a lean transformation inevitably bumps up against the vagaries of the accounting systems that reward overproduction and waste and seem to punish true improvement.

We wonder what would happen if the accountants actually came to the production floor and witnessed firsthand the havoc created by their systems. This volume gathers together some of the best thinkers to take a critical look at traditional cost accounting and defines a path

forward to 'lean accounting.'"

--Jeff Liker

Professor of Industrial and Operations Engineering

University of Michigan

"Joe Stenzel has put together a timely compendium of writings from thought leaders in lean accounting. The viewpoints in this fine book are diverse and yet proclaim a consistent message: that conventional management accounting is broken--and here is how to fix it."

--Richard J. Schonberger

President

Schonberger & Associates

"If you are serious about understanding and implementing Lean Accounting in conjunction with your Lean Enterprise journey, this book will illuminate the specific techniques, but more importantly, will explain the cultural changes that are a prerequisite for success."

--Jerry Solomon

Vice President of Operations

Principles of Economics

Principles of Economics
By N. Gregory Mankiw
So.uth-Wes.tern Col.lege Pub 2008 |  ISBN: 0324589972
 PDF | 5 MB   | 904 Pages |

With its clear and engaging writing style, PRINCIPLES OF ECONOMICS, 5E, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you're likely to find interesting about the economy (particularly if you're studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.

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Principles of Marketing

Principles of Marketing (14th Edition)
Philip Kotler, Gary Armstrong,
 Prentice H all | 2011 | ISBN: 0132167123
 744 pages | PDF | 33 MB 

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Book Keeping & Accounting for the small business

Book Keeping & Accounting for the small business

PDF | 190 Pages | 6.30 MB

Accounts are just as important as any other aspect of a business, and can be crucial to its prosperity and even survival. In "doing the books" you will be at the very heart of the business, with your hands on the controls. You will be involved in the management of its assets and liabilities, its expenses and its profit margins. The more control you have over these, and the records and figurework on which they are based, the better you will be able to control your own business.

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101+ Complaint Letters That Get Results

101+ Complaint Letters That Get Results

PDF | 306 Pages | 1.95 MB

You can modify these letters for your personal use. Simply choose the letter that you feel

most accurately represents your situation, and change all of the information to fit your own

particular needs. You can even use them over and over again, or choose a different letter if

another situation arises that warrants action.

This package includes MS Word version of the sample letters.

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Mergers & Aquisitions: An Insider's Guide

Mergers & Aquisitions: An Insider's Guide to  
the Purchase and Sale of Middle Market Business Interests.

413 pages | PDF | 4,2 MB

If you are looking beyond all of the technical jargon that clutters the world of investment banking, and focusing on the key elements of how deals actually get done, this is the book for you. This books provides refreshing outlook engaging real world teachings and clever

insights.

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